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Why Shoppers Can’t Resist Clearance Sales

submitted on January 10, 2013 by siggy38 in "Sales / Promotions"

I myself can't resist the urge to check on every store that has a red sign that says Sale. I sometimes end up buying things I don't need, because it is on sale.

Why do we bite? Clearance merchandise isn’t called “an irresistible bargain” for nothing. Giant reductions and the way they’re presented in stores and on retailer websites tap into some primal psychological impulses.

Here are five insights as to why sales featuring major markdowns are extra tempting, along with some tips for making better decisions about what to buy this month, or any month, really.

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