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Walmart teams with Ticketmaster for nationwide kiosk deployment

submitted on August 3, 2011 by HouTex in "Stores / Merchants"
Walmart has added in-store self-service touchscreens to the electronics department in select locations, offering shoppers the opportunity to browse available tickets for upcoming live shows, concerts, and sporting events. They're actually hybrid self-/assisted-service units, designed to reach fans in their own neighborhood. Ticketmaster plans to create exclusive high value offers for Walmart shoppers. Press releases for each market were released 8/2/11.

Walmart and Ticketmaster yesterday announced that they had jointly rolled out 550 self-service ticketing kiosks to Walmart stores around the country, with 44 in the San Francisco bay area; 69 in and around Los Angeles; 22 in the San Diego area; 145 across Texas; 45 in the New York City area; 42 in North Carolina; 82 around Philadelphia; 54 in Indiana; 38 in South Florida; and more than 100 in New England.

The point-of-sale touchscreens in Walmart electronics departments allow shoppers to browse available tickets for upcoming live shows, concerts and sporting events.

It's not a complete, end-to-end self-service solution, however, as Walmart employees help complete the transaction and printout the tickets, after the customer is finished browsing.



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