In response to Amazon's announcement about their Prime Day offer on July 15, Walmart plans to launch a rival sale on the same day, including more than 2,000 online exclusive "rollbacks," as Walmart calls their discounts.
The lower prices on items in categories including electronics, home, baby and toys will last 90 days, the typical time period for rollbacks, which Walmart usually has hundreds of at any given time throughout the year. Starting Monday, July 13 Walmart is also reducing the minimum order for free shipping from $50 to $35 for at least 30 days.
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For the third year, Best Buy also has a July Black Friday sale planned, this year on July 24-25, 2015. Since 2010, Target has also tried to drive in more customer traffic with their "Black Friday in July."