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Walmart and Target Add Organic Product Lines

submitted on April 10, 2014 by HouTex in "Stores / Merchants"
Walmart plans to team up with Wild Oats to add inexpensive organic products to its stores.

Walmart said the Wild Oats products will be priced at least 25% below those of the national organic brands it carries. For instance, Wild Oats has a 15-ounce organic tomato sauce that will sell for 88 cents, versus $1.38 for a rival national organic brand. Walmart, which currently carries 1,600 organic grocery items, said Wild Oats’ collection will be priced on par with other national non-organic brands. Its own Great Value private-label line, which doesn’t feature organic products, will still have the lowest price. Walmart has its own organic fresh produce under the Marketside label.Read about both at these links:

Target has also introduced its own Simply Balanced organic and natural product line. Their "Made to Matter" collection of 120 products features 17 well-known organic and natural brands that will be exclusive at its stores for at least the first six months. Read more at

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    Posted by clover on April 11, 2014
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    Saw this yesterday on the news and looking forward to see the products.
  • 195097
    Posted by HouTex on April 11, 2014 [reply] 0 0
    It seems the Kroger family of stores exclusively carries a variety of Simple Truth organic and natural products, see . The site sometimes has coupon links as well.

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