When Virgin Airlines kicked off their new Los Angeles to Las Vegas route this week, they added a new in-flight option to all their flights that has people talking. Their "seat-to-seat delivery" service lets Virgin passengers use their in-flight entertainment console to order a cocktail, a snack, or even a meal for another flier. Anyone can locate their intended recipient using the digital seat map, browse the menu, and send something anonymously. Or they can follow up with a text sent through the seat-to-seat messaging system.
Creepy? Or cool? Virgin Airlines founder Sir Richard Branson predicts a 50% chance to "get lucky" and promoted the idea of flirting in mid-air by posting his "Guide to Getting Lucky" -
But some predict that "Virgin's chances of losing all their female customers over this are at least 100%."