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HouTex
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The Future of Advertising - on YouTube?

submitted on September 4, 2010 by HouTex in "Sales / Promotions"
Before you watch this short video, I have to warn you that it contains a bit of foul language in the first part, but worth watching to see what happens next. (No animals were hurt in the shooting of this video)


The character in this home-video-like ad finds and uses Tipp-Ex, a product similar to Liquid Paper, which is conveniently displayed next to the bogus home video in what otherwise appears to be a conventional and boring little YouTube ad box.

Follow the instructions and you'll be amazed!

[Suggested actions: feeding, kissing, singing, dancing, ignoring...use your imagination]
1. Would you buy this product?
 Yes
 What product? I was watching the bear.
2. Would you share this video with friends?
 Yes
 No
 or See Results 

        

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  Comments
  • 77981
    sandyshore
    professor
    2 1
    12 8 1
    Posted by sandyshore on September 4, 2010
    [reply] 3 0
    Ok, I could play with this for far too long... I tried several scenarios not mentioned, some are quite amusing. Not sure they really promote the product too well though.
      77983
    • HouTex
      admin
      Posted by HouTex on September 4, 2010
      [reply] 3 0
      My thoughts exactly. The most memorable ads that have won awards didn't always succeed in selling any product. Amused
      I agree with you, I thought the promotion of the product was too subtle, and most people would not even realize it was an ad.

      (BTW, if you happened to type in anything *explicit* the result was amusing; they certainly anticipated many scenarios.)
    • 78048
    • deby32953
      professor
      Posted by deby32953 on September 5, 2010
      [reply] 1 0
      I played it 3x & still didn't see the product! I saw this before too & still don't get it!
    • 78096
    • sandyshore
      professor
      2 1
      12 8 1
      Posted by sandyshore on September 5, 2010
      [reply] 3 0
      Deby, after the initial video plays, hit the button that says don't shoot the bear or shoot the bear. You should go to a new window with a video where you can alter the story.
    • 78115
    • deby32953
      professor
      Posted by deby32953 on September 5, 2010 [reply] 0 0
      Duh! Am I out of it or what! Thanks, Sandy!
  • 78116
    deby32953
    professor
    Posted by deby32953 on September 5, 2010
    [reply] 1 0
    Now I get it. My son & I spent an hour putting in dif. verbs & watching them act them out! Pretty cool! You've gotta put in "Don't F*** the bear!" & watch what happens. We laughed so hard we cried!
  • 78301
    lootango
    professor
    11 9 1
    Posted by lootango on September 7, 2010
    [reply] 4 0
    This was TOO much fun! I wonder if there's anything they/we haven't thought of.
      78302
    • HouTex
      admin
      Posted by HouTex on September 7, 2010
      [reply] 1 0
      That's funny too - try "ignores" to get the error message video. Amused
  • 78303
    YanBz
    admin
    Posted by YanBz on September 7, 2010
    [reply] 1 0
    This commercial is a success. It's got over 3M views in just 12 days and I know now what Tipp-Ex is. Smile

    By the way, it seems interactive videos is the next big thing.

    Wanna dress up a girl in an outfit of your choice? Here you go: http://www.youtube.com/watch?v=dXcBjeoRqFY
    Deliver pizza in a town full of zombies? Easy! http://www.youtube.com/watch?v=9p1yBlV7Ges
      78321
    • mooncow728
      professor
      1 1
      12 6 1
      Posted by mooncow728 on September 7, 2010
      [reply] 1 0
      The pizza one was actually a contest. I made it to the end but the contest is now closed. Oh well.
  • 78334
    tammy987
    professor
    5 1 1
    Posted by tammy987 on September 7, 2010
    [reply] 1 0
    Bear video is pretty funny. Must have spent almost half hour trying different actions. Did the zombie one, too. Made it to the end. Fun trying different scenarios. Thanks!

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