Being that we are all involved in social media by being good Buxrites, read this fascinating story its power and unintended consequences--a few times over!
As a result of an Australian oil spill in 2000, wildlife conservationists developed a sweater that would help oil soaked penguins. They put out the word to have volunteers make some, hoping for 100. They received over 15,000. A 2011 New Zealand oil spill renewed the sweater movement.
Read the new updates at the end of the story for all the newest plot twists. Somebody out there is thinking!!!