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STARBUCKS VALUE MEALS

submitted on February 5, 2009 by LadyZaxxon in "Member's Lounge"
http://www.google.com/hostedne.....AD96435B01

NEW YORK (AP) — The allure of the value meal has long seduced penny-pinchers craving a cheeseburger. Now, as the dismal economy slurps up profits, Starbucks Corp. is hoping to find some sales salvation in its own value meal variety.

The tug of war for coffee drinkers has gotten hotter in recent months, with McDonald's Corp. offering new, lower-priced specialty coffee drinks and Dunkin' Donuts advertising value-minded deals.

"You've got a lot of options right now for the more price-conscious consumer to save money," said Andrew Hetzel, the founder of coffee consulting group Cafemakers.
 

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