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Someday, Store Coupons May Tap You on the Shoulder

submitted on January 3, 2011 by YanBz in "Member's Lounge"
The idea is amazing and a bit scary at the same time. Imagine current JCPenney coupons and promotions delivered to your smart phone as you walk into JCPenney's entrance inside a shopping mall. Now imagine your phone doing it for each store in the mall...

“Coupons are ‘costly’ to collect. Even looking online — that’s an effort,” said Peter Darke, an associate professor of marketing at York University in Toronto. “There’s a lot of junk you have to go through to find ones you want. The amounts are small. So it takes a concerted effort to gather enough to make it worth one’s while.”

But what if manufacturers could make coupon offers on the spot, as you stood in the aisle, within sight of the promoted product? Your cellphone would identify your shopping predilections, allowing the manufacturer to withhold the offer if you were likely to buy the product anyway. The offer could go exclusively to those who just needed a little nudge.

The possibility is not a distant one. Point Inside, a mobile technology company in Bellevue, Wash., has been testing still-incomplete technology for determining where shoppers are standing in grocery stores and big-box retailers. The goal is to determine accurate locations to within one meter.


Complete Article:
http://www.nytimes.com/2010/12.....6digi.html
 

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  Comments
  • 94060
    mooncow728
    professor
    1 1
    12 6 1
    Posted by mooncow728 on January 3, 2011
    [reply] 5 0
    creepy Eeek
  • 94145
    deby32953
    professor
    Posted by deby32953 on January 3, 2011
    [reply] 2 0
    I'd love it! I get sick of cutting coupons and filing or storing them and then picking out the expired ones. Bring it on! Artistic
  • 94198
    CouponNut
    deity
    23 14 8
    12 10 2
    Posted by CouponNut on January 3, 2011
    [reply] 2 0
    Time is money when clipping coupons for sure. I always share coupons when in line at the store and a customer has something I have a coupon for. Especially those 15% JCP customer survey coupons. The customers really appreciate getting them!
      94206
    • deby32953
      professor
      Posted by deby32953 on January 3, 2011
      [reply] 2 0
      That's really nice of you. I do the same thing or I leave the coupons on the shelf for someone else to use if I have duplicates or it's about to expire before I'll need it.

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