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Some Chain Restaurant Traffic Increases Despite Higher Menu Prices

submitted on April 17, 2012 by HouTex in "Stores / Merchants"
Industry research shows that customer visits increased at the end of 2011, in the same quarter that restaurant chains raised their menu prices. The news, they say, is a positive indicator of "improving consumer sentiment."

Parent company Darden Restaurants reported a 2-percent increase in same-store sales at Olive Garden and a 6-percent jump at Red Lobster. Other top performers from the quarter included Chipotle, McDonald’s, Dunkin’ Donuts, Texas Roadhouse, Steak ’n Shake, Domino’s, Panera and Buffalo Wild Wings.

In addition, Starbucks raised its prices by 2 percent, and the coffee chain recently reported that same-store sales were up by 9 percent in the year ended January 1. Red Robin, Famous Dave’s and Cracker Barrel all implemented price increases — of 5.6 percent, 3.1 percent and 2.4 percent, respectively - but did not see decreased traffic.

At the other end of the spectrum, declining performance was noted at Ruby Tuesday, Logan’s Roadhouse, Burger King, and Subway.



Read more in this report from Nation's Restaurant News: http://nrn.com/article/chains-.....enu-prices
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