Scope (?):  All Topics
2 4 6
10 8 2
Hot or Not?

Smartphone Shopping Apps - A Buyers Dream, Retailers Nightmare

submitted on December 17, 2010 by pablos17 in "Member's Lounge"
Tri Tang, a 25-year-old marketer, walked into a Best Buy Co. store in Sunnyvale, Calif., this past weekend and spotted the perfect gift for his girlfriend.

Last year, he might have just dropped the $184.85 Garmin global positioning system into his cart. This time, he took out his Android phone and typed the model number into an app that instantly compared the Best Buy price to those of other retailers. He found that he could get the same item on Inc.'s website for only $106.75, no shipping, no tax.

Tri Tang uses his mobile phone app, TheFind, to scan product bar codes and immediately troll online for the best price at various retailers.

While many holiday consumers refuse to pay full price, retailers are trying to outdo one another by encouraging shoppers to spend more, but without giving away the store. Elizabeth Holmes discusses some of retailers' most popular discount tactics.

Mr. Tang bought the Garmin from Amazon right on the spot.

"It's so useful," Mr. Tang says of his new shopping companion, a price comparison app called TheFind. He says he relies on it "to make sure I am getting the best price."

Mr. Tang's smartphone reckoning represents a revolution in retailing—what Wal-Mart Stores Inc. Chief Executive Mike Duke has dubbed a "new era of price transparency"—and its arrival is threatening to upend the business models of the biggest store chains in America.

Until recently, retailers could reasonably assume that if they just lured shoppers to stores with enticing specials, the customers could be coaxed into buying more profitable stuff, too.


  • 92316
    4 1 1
    Posted by acidreign on December 17, 2010
    [reply] 7 0
    going to download the app right now! Big Grin
    • deby32953
      Posted by deby32953 on December 17, 2010
      [reply] 4 0
      Me too! I'd never heard of it. I use some of the price comparison sites online though I don't think they're very thorough.

Leave a Comment (members Sign in to comment)


E-Mail (will not be published)

2 x 3 = ?


'Mr Green''Neutral''Twisted''Arrow''Eek''Smile''Confused''Cool''Evil''Big Grin''Idea''Red Face'



Browse by tags