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Redbox to Start Streaming Service in 2011
To keep up with the competition, Redbox will start a streaming service with the help of a currently unnamed partner in 2011.
After months of speculation, executives for Redbox owner Coinstar have confirmed that the wildly popular DVD kiosk company will, indeed, be going into the streaming business next year — and that it'll do so with the help of a partner, although no deals have been struck yet.
During the company's quarterly earnings call Thursday, Coinstar CEO Paul Davis said that Redbox is in "detailed negotiations with a number of highly interested parties" looking to join forces on movie streaming, and that the company hopes to launch a "Redbox-branded" online service sometime in 2011.