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Redbox to Start Carrying Blu-Ray Movies for about $1.50 a Night
CENTURY CITY, Calif. — Redbox president Mitch Lowe said the kiosk company would likely bow Blu-ray Disc rentals at $1.50 a night, a premium over the chain’s traditional $1-a-night DVD rental.
Blu-rays will start appearing in Redbox kiosks within the next few months, he said.
Lowe made the announcement during a keynote speech at the Entertainment Supply Chain Academy Edge conference June 3.
The news comes just over a month after Redbox inked deals with both Universal Studios Home Entertainment and 20th Century Fox Home Entertainment, which will put new releases from those studios in Redbox kiosks 28 days after street date. Those deals, as well as one with Warner Home Video, also include Blu-ray.