If you've purchased Activia or DanActive products, you are eligible to get $15, $30, or more back from this Dannon class action lawsuit. http://www.dannonsettlement.com/
To get $15, fill out the on-line claim form at https://cert.gardencitygroup.com/dan/fs/newClaim
no later than October 1, 2010.
To get between $15 and $30, you also need to sign an Affirmation that you bought the products.
Download a personalized claim form: https://cert.tgcginc.com/dan/pocdownload.php
To get more than $30, you need receipts proving purchase.
A proposed settlement has been reached in a class action lawsuit about Dannon's advertising for Activia and DanActive branded products ("Products") and their benefits from "probiotic" bacteria. The lawsuit claims the advertising was not true. Dannon stands by its advertising and denies it did anything wrong. However, Dannon has settled to avoid the cost and distraction of litigation. If you're a Class Member, you may send in a Claim Form to get up to $100. Before any money is paid, the Court will have a hearing in Cleveland OH on June 23, 2010, to decide whether to approve the settlement.
The lawsuit claims Dannon has spent "far more than $100 million" to convey deceptive messages to U.S. consumers while charging 30 percent more that other yogurt products.
Dannon Ad Copy
The lawsuit also cited scientific reports showing, counter to Dannon's advertising, that there was no conclusive evidence that the bacteria prevented illness or was beneficial to healthy adults — and that Dannon knew this.
It seeks reimbursement for all U.S. purchasers of Activia, Activia Lite and DanActive, and demands that Dannon engage in "a corrective advertising campaign."
Dannon has agreed to create a $35,000,000.00 fund for the settlement. If the total amount of valid claims submitted exceeds $35 million, Dannon has agreed to supplement the fund by an amount necessary to pay all eligible claims, up to an additional $10 million.
Dannon Class Action Settlement Administrator
c/o The Garden City Group, Inc.
P.O. Box 9320
Dublin, OH 43017-4220
Phone Number to call for assistance: 1-888-418-6122