Hershey, PA has long been a tourist attraction http://www.hersheypa.com/
, but the American landmark and tourist destination located at the corner of Cocoa and Chocolate Avenues will be closed after operating there for more than 100 years. The Hershey Co. says it needs to close the historic factory to remain competitive in the global market.
The announcement was heard on National Public Radio http://www.npr.org/templates/s.....t=1&f=1053 .
The chocolate factory at the heart of the town is a brown brick building nestled in the shadows of two smokestacks, where the scent of cocoa goodness wafted out into streets and homes.
Hershey is spending $300 million on a new facility being built just outside town. Half the workforce (600 workers) from the old factory will move there; the rest are being replaced by machinery. Hershey is reshaping itself to fend off global competition. It has a huge new competitor in Kraft, which recently bought the British Cadbury company. The historic factory has to close because it's old and cannot accommodate new equipment.
The old factory may be closing, but you can still visit Hershey's Chocolate World Amusement Park http://www.hersheys.com/chocolateworld/index.shtml
. A new attraction this year is "Create Your Own Candy Bar" http://www.hersheys.com/chocol.....candy-bar/
. You can even pick up some "Sweet Savings" coupons at http://www.hersheys.com/chocol.....Coupon.pdf