A petition on Change.Org was posted recently by a shopper who noticed that Old Navy charged $12-$15 more for plus-sized women's jeans and not for big men's jeans. In addition, the plus sizes for women were pulled from stores in 2007 and are sold online only. Today there are 30,000 signatures and a lame explanation by Old Navy. People who fall into the plus size category make up 67% of the population, so this is a very big market.
The petition, posted at https://www.change.org/p/gap-i.....d-clothing
, has gained national attention on ABC's Good Morning America, NBC's Today Show, and on the web. Supporters are not accepting the store's explanation that "men’s bigger sizes are merely larger versions of the same clothing, but Old Navy puts in additional work behind the scenes for women’s clothing." Supporters argue that these are false statements - the petitioner countered that all of the "extra design elements" for the plus sizes are also found in the regular line, and the explanation is "blatantly false."
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