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New promotion to shop locally on Nov. 27 - "Small Business Saturday"

submitted on November 26, 2010 by HouTex in "Sales / Promotions"
American Express wants you to "think small." They've launched a new promotion this year, encouraging people to shop local small businesses on the Saturday between Black Friday and Cyber Monday. There are extra incentives for American Express cardholders and small businesses that accept the credit card. Cardholders will receive a $25 statement credit when they register and spend $25 or more at a small business that accepts American Express cards. Register your American Express card at before you shop.

The idea is to encourage you to use your limited holiday spending power backing independent, locally owned small businesses – whether that means eating at local restaurants instead of chains or buying at independent book stores or boutiques instead of big franchises. (And of course, you'll have to use your Amex card, so it helps them too.)

Although purchasing online is relatively easy, buying local has its own perks. Community-based businesses are often interested in building relationships and keeping customers; subsequently, they are typically accountable, available and easy to locate if an item needs to be returned or exchanged. Additionally, if it's really local, items can be inspected in-person with no delivery issues or shipping charges.

According to the company, these are “the shops and restaurants that employ our neighbors and reinvest our money close to home ... the businesses that are the heartbeat of our communities and local economies.”

Supporters are using Facebook to spread the word about the first of what may become an annual event to back small business on the Saturday after Thanksgiving.
For each 'Like' American Express will donate $1 (up to $1 million total) to Girls Inc., a website that guides girls through the entire goal-setting process, interviews with accomplished women and girls, and education and career planning resources.

  • 89143
    10 5 1
    Posted by DebsFreebies on November 26, 2010
    [reply] 1 0
    Great concept if you have an AmEx
    • HouTex
      Posted by HouTex on November 26, 2010
      [reply] 1 0
      I don't have Amex either, but I liked the idea of supporting the small local businesses. The big chains can out-promote them, and they're all but forgotten this weekend.
    • 89165
    • DebsFreebies
      10 5 1
      Posted by DebsFreebies on November 26, 2010
      [reply] 1 0
      True...I used to like the little shops that made little towns what they know, like Tru Value, etc.
  • 89169
    11 9 1
    Posted by lootango on November 26, 2010
    [reply] 1 0
    That's great... I only have an AmEx for work... don't think that'll fly though. Cry

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