Starbucks will be rolling out their new Refreshers energy drink soon. It's a fruity, carbonated drink that contains antioxidants and uses unroasted, green coffee extract for the energy boost — without the coffee taste. Next month you'll be able to buy flavors like Raspberry Pomegranate or Strawberry Lemonade in 12-ounce 60-calorie cans for $1.99 each at 160,000 grocers.
Each Refreshers contains 40 to 55 milligrams of caffeine, which is two-thirds the caffeine of a shot of espresso and one-third that of an 8-ounce coffee. They are competing head-on with Red Bull energy drinks.
Energy drinks are the fastest-growing niche in the beverage business, up 16% over the past year, says John Sicher, publisher of Beverage Digest. "This is a very innovative product," Sicher says. "There is huge consumer interest in energy drinks."
Never mind that some nutritionists have knocked energy drinks such as Red Bull, Monster and Rockstar for their caffeine and calories.
Red Bull plans to release their new Red Bull Total Zero, with no carbs, sugar or calories in April.
Starbucks will sell made-to-order Refreshers at Starbucks locations by July.