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LifeLock CEO, Todd Davis, wants you to steal his identity

submitted on May 18, 2010 by pablos17 in "Member's Lounge"
I read this article on Wired today and wasn't surprised to see that Todd Davis has been a victim to ID theft over 13 times.

  • 62422
    Posted by WhattaDealBlog on May 18, 2010
    [reply] 4 0
    I believe this has been their gimmick since day one. I remember 1st hearing about this company a few years ago in a commercial which shows is SSN driving by on a truck.
    • orangearrows
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      Posted by orangearrows on May 19, 2010
      [reply] 3 0
      Well the gimmick has backfired big time and he's not just hurting himself but businesses like ATT ( well I wouldn't be really sympathetic to ATT - they been ripping us for ages now) and other stores where ID thieves have racked up $ charges.

      They are also under investigation for deceptive and a scam.

      The company was fined $12 million in March by the Federal Trade Commission for deceptive advertising.

      Lifelock promised in ads that its $10 monthly service would protect consumers from identity theft. The company also offered a $1 million guarantee to compensate customers for losses incurred if they became a victim after signing up for the service. The FTC called the claims bogus and accused LifeLock of operating a scam
  • 62469
    Posted by HouTex on May 19, 2010
    [reply] 5 0
    Not exactly upstanding citizens - see about his partner:
    Robert J. Maynard, Jr., one of the co-founders of the company, resigned in June 2007 amid questions about his past. Maynard had spent several days in a Maricopa County Jail in 2003 because of an alleged unpaid $16,000 casino marker from the Mirage. Maynard came up with the plan for LifeLock while sitting in his jail cell. While it's true Maynard spent that time in jail, he was not the victim of identity theft. The $16,000 casino marker was his. The Mirage had gotten a copy of his Arizona driver's license when it made him the loan.

    His first personal bankruptcy was in 1990, and he had filed again in 1994 for one of his failed companies. Lifelock began offering services to the public the same month in 2005 that Maynard filed still another bankruptcy.

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