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Levi Strauss & Co. "Care to Air" Design Challenge - $10K in Prizes

submitted on June 10, 2010 by HouTex in "Member's Lounge"
Full contest details are available on

Levi Strauss & Co. is asking consumers to let all their good green laundry ideas hang out. Starting on June 1, green pioneers and inventors can submit original air-drying solutions as part of the company’s “Care to Air” contest, with the chance to win $10,000 in prizes. The company is looking for the next generation of air drying design ideas that will improve or replace the typical clothesline. Design ideas will be accepted from June 1- July 31, 2010, and winners will be announced on August 16.

Apparently your jeans consume energy throughout their life, giving them a carbon footprint. A third party study found that nearly 80% of the climate impact in the life cycle of a pair of jeans is due to the energy intensive method we choose for drying.

The average US household chooses to use a dryer, since some communities have even banned clotheslines, calling them unsightly. Well Levi Strauss & Co. would like to challenge that point of view by finding clothesline designs or other innovative air drying solutions that are undeniably stylish, sustainable and effective.

See the life cycle at and press release at .
1. What do you think of this idea?
 I send my jeans to the cleaners.
 I already air dry my jeans.
 I never air dry my jeans, but for $10K I'll think of a way!
 or See Results 


  • 65805
    Posted by iggy27 on June 10, 2010 [reply] 0 0
    I Love Contests Of Any Kind. And This Contest Sounds Good.

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