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KFC Puts Colonel Sanders' Image on Indiana Fire Hydrants to Promote New Fiery Chicken Wings

submitted on January 6, 2010 by HouTex in "Member's Lounge"
Fast-food chain KFC is giving two Indiana cities $7,500 each so it can feature founder Colonel Sanders' face on their hydrants and fire extinguishers for a month to promote new "fiery" chicken wings.

KFC told Indianapolis and nearby Brazil, Ind., it wanted to improve their fire safety by helping pay for new hydrants and extinguishers in exchange for advertising on them. The company plans to e-mail a national network of mayors on Wednesday to find three more cities to participate in the approximately $15,000, month-long effort, which began Tuesday.

Experts say we should expect more ads like this, on public property from sewer grates to the local landfill, as companies look to cut through the clutter of traditional advertising. Cash-strapped governments have long sold space on mass transit, benches, trash cans and other public property to help stretch budgets.

How long do you think it will take for someone to post a photo of some dog taking aim at the Colonel? LOL LOL LOL

  • 48409
    Posted by mcgirl4 on January 7, 2010
    [reply] 1 0
    Ha i like it, I work in advertising and this is definitely a new one for me. I love when advertisements go out of the box but aren't annoying.
  • 48412
    Posted by WhattaDealBlog on January 7, 2010
    [reply] 1 0
    They like their gimmick advertising. Just a few years ago they were filling pot holes in Chicago as advertising for their pot pies.


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