Fast-food chain KFC is giving two Indiana cities $7,500 each so it can feature founder Colonel Sanders' face on their hydrants and fire extinguishers for a month to promote new "fiery" chicken wings.
KFC told Indianapolis and nearby Brazil, Ind., it wanted to improve their fire safety by helping pay for new hydrants and extinguishers in exchange for advertising on them. The company plans to e-mail a national network of mayors on Wednesday to find three more cities to participate in the approximately $15,000, month-long effort, which began Tuesday.
Experts say we should expect more ads like this, on public property from sewer grates to the local landfill, as companies look to cut through the clutter of traditional advertising. Cash-strapped governments have long sold space on mass transit, benches, trash cans and other public property to help stretch budgets.
How long do you think it will take for someone to post a photo of some dog taking aim at the Colonel?