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Justice is ending their Brothers clothing line for boys

submitted on May 15, 2015 by HouTex in "Stores / Merchants", last updated 260 days ago by HouTex
Justice, a clothing store for tween-aged girls, is dumping its Brothers clothing line for boys and store-within-a-store concepts due to disappointing sales. Launched in 2011, the brand should be completely gone by summer 2015. That was quick! Eeek See this article posted in February 2015 - http://www.dispatch.com/conten.....brand.html
Read more at http://www.bizjournals.com/col.....-amid.html

The name was added to store signs and a department offering clothing and accessories for boys age 12 and younger was included in nearly a fifth of their 1,000 Justice locations. The company's 2014 annual report said it planned to expand the tween-boys brand into 250 of the the Justice stores by the end of 2015. But the line had been operating at a loss and in February 2015, they announced the closing.

The parent company is New Jersey-based Ascena. Their other brands include Lane Bryant, Cacique, Maurices, Dressbarn and Catherines.

In 2008, the former Limited Too stores were converted to Justice, with lower price points. The Justice stores were located in strip shopping centers rather than in traditional enclosed malls. Read more at http://www.dispatch.com/conten.....B0PH3.html
        

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  • 218129
    2kidsnuts
    professor
    10 8 2
    Posted by 2kidsnuts on May 15, 2015
    1 0
    I never liked the styles they offered for boys, no great loss.
  • 221845
    Mama kimbo
    guest
    Posted by Mama kimbo on August 17, 2015 0 0
    I know justice has long been a girls store but come on it isn't hard to find quality clothes for girls or design nice cute clothes for girls at a decent price..... I have 3 boys and its a challenge to find good clothes that don't look all the same right now all I see is another store taking the extremely easy way out....good Mad job
  • 222006
    chiefsmom
    guest
    Posted by chiefsmom on August 25, 2015 0 0
    I agree with Mama kimbo. My grandson actually liked to go into Brothers and pick out clothes. The prices were a bit high, but the quality is good.

    Now I have found out that there will be no more storewide sales at Justice. Hooray for capitalism. BOO!
      222258
    • Cnksmom
      guest
      Posted by Cnksmom on September 6, 2015 0 0
      I agree, my son really liked the brothers line!! I don't see Justice doing as well with their new way of business . . . I'm already not liking the "new" ideas they have!!
  • 222278
    Wendy
    guest
    Posted by Wendy on September 7, 2015 0 0
    very disappointed they closed brothers. Should have given it longer. Can we order the brother clothing on line anywhere?
  • 222288
    CouponNut
    deity
    23 14 8
    12 10 2
    Posted by CouponNut on September 7, 2015
    1 0
    I don't think Justice will be around much longer since they changed their credit card to Capital One and I don't understand why they just didn't make it a Visa or MasterCard instead of in store card.
      222290
    • HouTex
      admin
      Posted by HouTex on September 7, 2015 0 0
      Capital One seeks out "retail partnerships" and had 23 of them when these comments were posted 2 years ago - http://ficoforums.myfico.com/t.....-p/2416731
      This is not a Capital One Card, but a Justice store card vended by Capital One.
      Visa and Mastercard may not be interested in co-branding with a smaller business that is not thriving.
    • 222293
    • CouponNut
      deity
      23 14 8
      12 10 2
      Posted by CouponNut on September 7, 2015 0 0
      I'm not even going to activate my Justice issued by Capital One card, because I already have enough credit with Capital One. The card was assumed by Capital One June 26, 2015 from Commenity Bank.
  • 223653
    anon
    guest
    Posted by anon on November 2, 2015 0 0
    I'm a bit late but I just found out the brothers store was out of business, I'm so disappointed! The quality of their jeans were great. I purchased 2 pair for my son and he's finally outgrowing them 1.5 years later. The knees aren't worn, buttons and zippers are still intact, they are very durable. I can't speak much on the other items offered as I haven't purchased them. Does anyone know where they may be sold. I'll try my local Marshall.
  • 224296
    Karyn
    guest
    Posted by Karyn on November 30, 2015 0 0
    So disappointing to find out about this now - My oldest wasn't quite in their sizes yet when I discovered them a little over a year ago (and it was just by happenstance since it still only said Justice on the outside of the store and I happened to see Brothers on a back wall). And now that he can wear the clothes, they no longer exist. They may have done better if they had marketed better.

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