Hot or Not?
Is that right? Buying KFC buckets fights breast cancer?
"Help make the largest single donation to end breast cancer forever," the campaign urges. The suggestion is that KFC will donate money -- its goal is $8.5 million -- to the charity at a rate of 50 cents for every special pink bucket of chicken sold over the next month.
So maybe you're thinking, okay, I want to be supportive, so I'll buy the bucket and chuck the chicken. No need. The fine print at the foot of the Web page points out that "KFC restaurant operators have contributed 50 cents to the Susan G. Komen for the Cure for each Komen branded bucket purchased by the operators from April 5, 2010-May 9, 2010....Customer purchases of KFC buckets during the promotion will not directly increase the total contribution." (It's also noted that KFC has guaranteed the contribution will be at least $1million. Which really is very nice.)
Notice that the promotions are careful not to mention that any purchase is necessary. They simply say that "for every pink bucket" -- not the sale of every bucket -- fifty cents goes to Komen. So we consumers are off the hook, really.
So what do you think about this promotion? They certainly play it up like you are personally helping them donate to charity. I guess if you lived in a small area and got a bucket twice a day for a month you could make the location have to purchase more but otherwise not so much.
Any of you purchased KFC solely with the idea of this in mind? Or even been tempted to?