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YanBz
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Inside ThinkGeek - by Washington Post

submitted on December 15, 2013 by YanBz in "Stores / Merchants"
Interesting article by a WP reporter about ThinkGeek and how rise of geek culture influenced retail in general.

The ThinkGeek mission isn’t merely to sell geek, it’s to live geek. That means potential employees are asked crucial questions such as: Android or iPhone? Single-player gamer or co-op? And, of course: “Star Wars” or “Star Trek”? For Elizabeth Dawson, an e-mail marketing coordinator hired last year, it also meant being interviewed via Twitter by ThinkGeek followers. Sample question: “Who is your favorite Ninja Turtle?”


Here is the source:
http://www.washingtonpost.com/.....story.html
     

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  Comments
  • 187590
    JackBauer
    admin
    Posted by JackBauer on December 16, 2013
    [reply] 1 0
    I love "ThinkGeek"! So much cool Star Wars stuff.
  • 187592
    laaya
    professor
    1 1 2
    11 8 2
    Posted by laaya on December 16, 2013 [reply] 0 0
    I like their kids stuff
  • 187616
    lootango
    professor
    11 9 1
    Posted by lootango on December 17, 2013 [reply] 0 0
    Huge ThinkGeek fan! They always have fun and original things that you can't get anywhere else for fans of all things "geeky". Mr Green

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