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How to Turn a Negative into a Positive with Creative Advertising

submitted on July 30, 2010 by HouTex in "Products / Gadgets"
Find the Albino Sharpie Contest, from Chicago's Feller Business Solutions.
Find the Albino Sharpie Contest! With inspiration from Willy Wonka, order 1dz Sharpie Professional Markers and if you find the "albino sharpie" you are an instant winner. Every order wins something.

Here's a new game for ya - and the best spin I've seen in a while! Order Sharpies, SAN 34801, during August and win $100 in Sharpie product if you find one without ink in it. That promotion should produce some sales and get the faulty pens out of circulation quickly.

OH NO! There is a shipment of Sharpie Professional markers floating around with NO INK! Our friends @FellerBus have nick-named this inkless Sharpie Pro the “ALBINO SHARPIE”. We are turning this negative into a postive - During August 2010, order 1 dozen Sharpie Professional markers (SAN 34801), if you find the ALBINO SHARPIE you will instanlty WIN $100 in Sharpie Product!

posted on Facebook -

  • 71849
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    Posted by mooncow728 on July 30, 2010
    [reply] 3 0
    That's a pretty neat idea. It's probably a lot cheaper for them too than having angry customers, or having to recall them.
  • 71851
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    12 8 1
    Posted by sandyshore on July 30, 2010
    [reply] 4 0
    Love it!
  • 71878
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    Posted by Solstice on July 30, 2010
    [reply] 1 0
    LOL! Thats beautiful.
  • 71900
    Posted by webbyone2010 on July 31, 2010
    [reply] 2 0
    Hope the person on the creative team who proposed this gets a big raise! That's brilliant!

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