The Hershey Company is introducing its first new brand in the United States in 30 years. The soft candy called Lancaster will be available in January 2014 in three flavors -- caramel, vanilla and caramel, and vanilla and raspberry. The name comes from the founder's original confection company, the Lancaster Caramel Co. back in 1886.
This milk-based soft candy is expected to appeal to men and women in their twenties and early thirties, and comes in two sizes that will sell for $3.99 and $2.49.
A similar product has already been introduced in 3 cities in China. Caramel is a fast-growing category globally, growing faster than chocolate and other non-chocolate candies.