Did you wonder about that when there are so many ads available this year?
The mega-sale ads are portrayed as "secrets unveiled," but are they really "leaks?"
Insiders say the Black Friday ads are released with a wink and nod by retailers or associates such as ad agencies. Operators of Black Friday deal sites estimate that about half of ads come from retailers, released strategically to get the most bang for their advertising buck.
This year, Meijer, Lowes, and Staples posted their own Black Friday ads on their Facebook pages.
A few years ago, officials at nearly all top retailers were ticked off when their Black Friday doorbuster deals were posted early online. Their corporate lawyers fired off stern cease-and-desist letters to the high-tech blabbermouths.
Then a funny thing happened on the way to their indignation; some retailers found that leaks were good for business.