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HouTex
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Half of Black Friday Ad Leaks May Come From Retailers!

submitted on November 18, 2010 by HouTex in "Stores / Merchants"
Did you wonder about that when there are so many ads available this year?
The mega-sale ads are portrayed as "secrets unveiled," but are they really "leaks?"
Insiders say the Black Friday ads are released with a wink and nod by retailers or associates such as ad agencies. Operators of Black Friday deal sites estimate that about half of ads come from retailers, released strategically to get the most bang for their advertising buck.

This year, Meijer, Lowes, and Staples posted their own Black Friday ads on their Facebook pages.
A few years ago, officials at nearly all top retailers were ticked off when their Black Friday doorbuster deals were posted early online. Their corporate lawyers fired off stern cease-and-desist letters to the high-tech blabbermouths.

Then a funny thing happened on the way to their indignation; some retailers found that leaks were good for business.

http://articles.chicagotribune.....friday2010

        

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  Comments
  • 87950
    sandyshore
    professor
    2 1
    12 8 1
    Posted by sandyshore on November 18, 2010
    [reply] 2 0
    I always suspected they wanted them leaked!
  • 87955
    JackBauer
    admin
    Posted by JackBauer on November 18, 2010
    [reply] 4 0
    And then I hunt them down, like terrorists!
      87960
    • HouTex
      admin
      Posted by HouTex on November 18, 2010
      [reply] 2 0
      So we can plan our shopping itinerary! Artistic
  • 88063
    Avatar_g
    teacher
    Posted by sareece on November 19, 2010 [reply] 0 0
    Oh I am sure they do leak them, how else would ALL of these black Friday ads be leaked? Each company has a spy? I dont think so... but I am glad they do!

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