Hot or Not?
Google Buys Zagat
Google has acquired Zagat, the review company that rates restaurants, stores, hotels and more by surveying consumers, in an effort to beef up its host of services with more and better content.
Google's Marissa Mayer, VP of local, maps and location services, announced in blog post that the Google will "collaborate with Zagat to bring the power of Google search and Google Maps to their products and users, and to bring their innovation, trust and wealth of experience to our users."
The terms of the purchase were not disclosed.
The acquisition not only underscores Google's efforts to build out its local products, but also the web company's shift to become a content provider.
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