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vectra5
professor
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GAP redesigns logo. Do you like the new design?

submitted on October 8, 2010 by vectra5 in "Stores / Merchants"
Some clothing companies adapt well to changing times, and Gap seemed to be one of those venerable brands.

Apparently not.

With little fanfare, the company decided to redesign its logo and post it on its website. Not too long after, waves of criticism from design firms, mainstream publications and just-plain bewildered bloggers started rolling in.


The company, which has apparently heard the cries of outrage, turned the redesign into a crowd-sourcing exercise on its Facebook page. No word yet on whether that was the official plan all along, or if it was just a knee-jerk reaction to all the bad press.

http://finance.yahoo.com/famil.....ds_parents
1. Do you like Gap's new logo?
 Yes
 No
 or See Results 

     

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  Comments
  • 82642
    pablos17
    deity
    2 4 6
    10 8 2
    Posted by pablos17 on October 8, 2010
    [reply] 4 0
    I think the logo looks cheap and unappealing.
      83247
    • mommyshops
      beginner
      Posted by mommyshops on October 13, 2010 [reply] 0 0
      I find it hysterical that just a few days after rolling it out, they recalled it and have gone back to their old style... Whomever the logo design firm was on that one... FIRED and probably not paid either...
  • 82645
    YanBz
    admin
    Posted by YanBz on October 8, 2010
    [reply] 3 0
    Old logo:



    New logo:

  • 82647
    Avatar_g
    teacher
    Posted by sareece on October 8, 2010
    [reply] 2 0
    ... ya gotta ask WHY! Yeah, I hate it.
  • 82649
    HouTex
    admin
    Posted by HouTex on October 8, 2010
    [reply] 2 0
    If you'd like to try your hand at a redesign, there's a contest going on over at
    http://blog.iso50.com/2010/10/.....n-contest/ . Big Grin Contest ends 10/13/10.

    Your Job: Design a new logo for the Gap. Assume a fairly open brief and think about where their brand is and where it’s going.

    First Place: Your choice of giclee print from the ISO50 shop (size 24 x 36), a shirt of your choice (also from the shop), and a process feature article here on ISO50 (If you choose to, you can write a process piece on how you developed the winning design, which we’ll post here on the blog).

    Two Runners Up: Two shirts of choice from the ISO50 shop.

    Instructions: Email alex [@ symbol] iso50.com with the subject line “New Gap Logo” and attach your redesigned Gap logo. Please make sure your file is in JPEG or PNG format and clearly displays your logo. Size 450w x 250h pixels please. Center the logo, make it look nice. Limit two entries per person.

    Voting: Winners will be determined by a popular vote after the last submission date on a separate post. Who knows, maybe if it’s good enough Gap will notice Smile
  • 82661
    tammy987
    professor
    5 1 1
    Posted by tammy987 on October 8, 2010
    [reply] 11 0
    Amused Someone submitted this one:
      82662
    • vectra5
      professor
      3 1 1
      Posted by vectra5 on October 8, 2010
      [reply] 2 0
      Amused
    • 82684
    • sandyshore
      professor
      2 1
      12 8 1
      Posted by sandyshore on October 8, 2010
      [reply] 3 0
      That's funny Amused

      Some of the submissions are really good.
  • 82672
    WhattaDealBlog
    professor
    1
    1
    Posted by WhattaDealBlog on October 8, 2010
    [reply] 4 0
    I think the new logo looks like one for a financial firm.
      82678
    • lootango
      professor
      11 9 1
      Posted by lootango on October 8, 2010
      [reply] 3 0
      I was thinking that exact same thing... it would be a very bad move!
    • 82694
    • arzkar
      professor
      3
      Posted by arzkar on October 8, 2010 [reply] 0 0
      I hate it. Old one was much better.
  • 82703
    webbyone2010
    professor
    1
    Posted by webbyone2010 on October 8, 2010
    [reply] 3 0
    The new logo looks like an intern designed it with PowerPoint. Amused
  • 82708
    Perkalicious11
    novice
    Posted by Perkalicious11 on October 8, 2010
    [reply] 4 0
    I think the old one and the new one are both unappealing. Hopefully one of the better iso50 submissions will replace both.
  • 83029
    jack69darin
    professor
    11 2 1
    Posted by jack69darin on October 12, 2010
    [reply] 1 0
    Gap scraps new logo after just one week
    http://www.dailyfinance.com/st.....1%7C176918
      83228
    • Perkalicious11
      novice
      Posted by Perkalicious11 on October 13, 2010
      [reply] 1 0
      HA! nice. I just saw it on the news last night too. Sad.

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