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GAP redesigns logo. Do you like the new design?
Some clothing companies adapt well to changing times, and Gap seemed to be one of those venerable brands.
With little fanfare, the company decided to redesign its logo and post it on its website. Not too long after, waves of criticism from design firms, mainstream publications and just-plain bewildered bloggers started rolling in.
The company, which has apparently heard the cries of outrage, turned the redesign into a crowd-sourcing exercise on its Facebook page. No word yet on whether that was the official plan all along, or if it was just a knee-jerk reaction to all the bad press.