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FTC Considering Internet 'Do Not Track' Option
You may soon be able to stop advertisers from tracking your every move online if the Federal Trade Commission's call for a "Do Not Track" option becomes a reality.
An FTC staff report issued Wednesday proposes a simple Web browser mechanism that would allow consumers to review data collected about them, or choose not to be tracked by anyone.
Consumer and privacy advocates cheered the news and said they'll push for quick passage of a federal law mandating a mechanism. The House subcommittee on Commerce, Trade and Consumer Protection holds a hearing today on the matter.