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Facebook and Google Can Turn Your Shared Post into an Endorsement! (Poll)

submitted on October 27, 2013 by HouTex in "Member's Lounge"
Yikes! Now I may have to be more careful what I share on Facebook, they may turn it into an endorsement and keep sending it out from my account! What do you think of that?
When someone "likes" or links to a product on Facebook, that person's name and face could appear in an ad endorsing the product. Google is expanding its own endorsement ad program.

After Candice Kilpatrick shared a link to a novelty item on, her friends began seeing an update from her on their Facebook pages that appeared as if she was encouraging them to buy the mask. (Facebook / October 19, 2013)

Candice Kilpatrick couldn't help but laugh when she came across a novelty item on a latex horse's head with a bushy mane.

Knowing her friends would get a kick out of the mask too, she shared the link on Facebook.

Soon her friends began seeing an update from Kilpatrick on their Facebook pages that appeared as if Kilpatrick was encouraging them to buy the mask: "Good news everyone. These are 40% off today."

But Kilpatrick had not posted it. Facebook had turned the link into a personal endorsement called a "sponsored story" paid for by Amazon.

"I was at the top of all of my 900-plus friends' Facebook feeds for several weeks promoting this horse mask," said Kilpatrick, a digital strategist from New York. "I am not comfortable with it."

Google is doing the same thing -
Already when users click Google's "+1" button, that endorsement can appear in an ad.

Google has announced that it also plans to expand the program next month and turn reviews, ratings and comments from users ages 18 and older into endorsements.

Read the entire post here -
1. Did you know Facebook had "sponsored stories?"
2. Does this bother you?
3. Will it limit what you share?
 or See Results 



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