Scope (?):  All Topics
Hot or Not?

Does the first letter of your surname influence your buying habits? (Poll)

submitted on June 3, 2011 by HouTex in "Sales / Promotions"
Well, you know what they say about statistical studies - the data can usually be manipulated to prove whatever point the researcher is making. But this idea intrigued me - that anyone's position in the alphabet might affect their response to time-restricted deals!

A recent study theorizes that the closer your last name is to Z, the faster you buy -
People at the front of the alphabetic line are used to going first, taking their time, and getting their prime choice. Those towards the back are used to always being last and having to pick through the remainders.

Researchers claim what they are calling the "last name effect" means that people in the R-Z group are much more susceptible to "buy it now" and limited time offers than those at the front of the alphabet. Who really believes or cares about this? If marketing professionals do, they might agree that targeting the R-Zs could be more profitable. See

Is your response to "limited time" or group deals affected by the first letter of your surname?
Does that make you more of an impulse buyer?
1. Do you agree with this "Last Name Effect" theory?
 Yes, absolutely!
 No way!
2. This explains my experience.
 I don't see any pattern at all
3. I fall in this alphabetical group:
 or See Results 

  • 115740
    2 4 6
    10 8 2
    Posted by pablos17 on June 3, 2011 [reply] 0 0
    I'm really near the end of the alphabet, but always try to be patient, make an informed decision, and wait for the best deal possible. Guess this study didn't include any of us Buxr users.
    • HouTex
      Posted by HouTex on June 3, 2011
      [reply] 1 0
      Joining Buxr protects you against uninformed buying decisions! Amused

      Seriously, I've learned from past impulsive buying mistakes and try to research more thoroughly before making quick purchase decisions. That behavior doesn't fit any alphabetical position.
    • 115770
    • YanBz
      Posted by YanBz on June 3, 2011 [reply] 0 0
      We need to issue a special badge: "Protected by Buxr" Amused
  • 115755
    1 6 2
    11 4 1
    Posted by Solstice on June 3, 2011
    [reply] 1 0
    Correlation does not imply causation.
  • 115765
    1 6 7
    12 11 2
    Posted by clover on June 3, 2011 [reply] 0 0
    Well since my last name really isn't my real last's my ex-husband's...this doesn't fit me!
    • HouTex
      Posted by HouTex on June 3, 2011 [reply] 0 0
      Actually, one study specified the first letter of your childhood surname, when this kind of behavior pattern might begin. But so far it's an idea only marketing professionals could possibly embrace (and try to pitch to their retailer clients). Mr Green
  • 115772
    23 14 8
    12 10 2
    Posted by CouponNut on June 3, 2011
    [reply] 1 0
    My surname spells a word, so mums the word for whatever behavior that would mean.

Leave a Comment (members Sign in to comment)


E-Mail (will not be published)

2 x 3 = ?


'Mr Green''Neutral''Twisted''Arrow''Eek''Smile''Confused''Cool''Evil''Big Grin''Idea''Red Face'



Browse by tags