Well, you know what they say about statistical studies - the data can usually be manipulated to prove whatever point the researcher is making. But this idea intrigued me - that anyone's position in the alphabet might affect their response to time-restricted deals!
A recent study theorizes that the closer your last name is to Z, the faster you buy - http://consumerist.com/2011/06.....u-buy.html
People at the front of the alphabetic line are used to going first, taking their time, and getting their prime choice. Those towards the back are used to always being last and having to pick through the remainders.
Researchers claim what they are calling the "last name effect" means that people in the R-Z group are much more susceptible to "buy it now" and limited time offers than those at the front of the alphabet. Who really believes or cares about this? If marketing professionals do, they might agree that targeting the R-Zs could be more profitable. See http://consumerist.com/2011/06.....u-buy.html
Is your response to "limited time" or group deals affected by the first letter of your surname?
Does that make you more of an impulse buyer?