"How the Web, and especially Google, rewards mediocrity"
If you enjoy a few facts mixed with opinionated sarcasm, this is a pretty interesting read on the content quality of news aggregate sites and how Google ranks them. In his latest rant, Robert X. Cringeley shares his opinion on the matter, noting the recent sale of the Huffington Post site to AOL, as well as TechCrunch (which he considered a "questionable" deal).
Cringeley has a low opinion of AOL and actually called Huffington Post "the Walmart of Web news," that emphasizes "high-speed news rehashes with Google-friendly photo slideshows and celebrity gossip."
My [Cringeley's] prediction: By the end of this year, all of the big traffic blogs will be owned by corporate conglomerates. Like Coke and Pepsi, they won't be competing on who tastes better or is more nutritious, they'll be competing on who's better at marketing -– or, in this case, tweaking Google.
AOL Buys Huffington Post - http://www.infoworld.com/d/adv.....ource=fssr
AOL Swallows Techcrunch - http://www.infoworld.com/d/adv.....ource=fssr
AOL's business model has been in decline, and the company has fewer employees, lower revenues, lesser traffic. The Huffington Post acquisition for a new chance at transformation cost them $300M in cash and $15M in stock, in a mega-deal hammered out in a luxury suite at Super Bowl XLV.
At least the football game was exciting.
Here's another point of view - http://mediadecoder.blogs.nyti.....-a-future/