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Does Drinking Beer Boost Your Creativity? This Company Says It Will (Take a Poll)

submitted on December 29, 2014 by HouTex in "Products / Gadgets", last updated on January 20, 2015 by YanBz
Clever advertising for Rocket Brewing in Denmark says they have designed a beer that will boost your creativity. They contend that when people relax at a bar and drink, they are more able to think creatively about the tasks on their mind and "innovation may happen when people are not so focused."

The beer is an India Pale Ale called “The Problem Solver,” with 7.1% alcohol by volume. The bottle even includes a scale, which shows creativity-searching drinkers where to stop drinking, based on their weight.


While the article describes how this worked for advertising professionals, I'm not sure it can be applied to all fields....
Personally I think people who sleep after being given a problem were also more likely to come up with a creative solution compared to those who stayed awake. Studies show that relaxing is actually what works.

What do you think? Take the poll and add your thoughts in the comments.
1. Do you enjoy drinking beer?
2. Do you think drinking a moderate amount of beer can boost creativity?
3. Do you think any form of relaxation will boost creativity?
 Doesn't matter, any excuse to have a good beer is worth it!
 or See Results 


  • 210268
    1 2
    12 10 2
    Posted by mdshopper1 on December 29, 2014
    [reply] 3 0
    i know i am creative and relaxed when i have a cocktail! cant stand beer, but give me a gin and tonic with extra limes or a good martini any day! Mr Green Twisted Big Grin
  • 210276
    Posted by HouTex on December 29, 2014
    [reply] 2 0
    Here's a funny article on the subject from the archives of Modern Drunk Magazine Eeek Roll Eyes Amused -

    "The Working Drunk's Guide to Getting Crocked on the Clock"
  • 210290
    11 9 1
    Posted by lootango on December 29, 2014
    [reply] 1 0
    It seems legit to me. Mr Green Artistic

    I'm pretty sure this is how it works... Cliff Clavin is a genius!
  • 210303
    1 6 7
    12 11 2
    Posted by clover on December 30, 2014
    [reply] 1 0
    Whiskey's too tough, Champagne costs too much, Vodka puts my mouth in gear. I hope this refrain, Will help me explain, As a matter of fact, I like beer.
    Tom T. Hall

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