Clever advertising for Rocket Brewing in Denmark says they have designed a beer that will boost your creativity. They contend that when people relax at a bar and drink, they are more able to think creatively about the tasks on their mind and "innovation may happen when people are not so focused."
The beer is an India Pale Ale called “The Problem Solver
,” with 7.1% alcohol by volume. The bottle even includes a scale, which shows creativity-searching drinkers where to stop drinking, based on their weight.
Read more at http://www.medicaldaily.com/be.....eak-315154
While the article describes how this worked for advertising professionals, I'm not sure it can be applied to all fields....
Personally I think people who sleep after being given a problem were also more likely to come up with a creative solution compared to those who stayed awake. Studies show that relaxing is actually what works.
What do you think? Take the poll and add your thoughts in the comments.