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Did Borders Violation Customers' Privacy by Selling Their Email List to Barnes & Noble?

submitted on October 12, 2011 by HouTex in "Stores / Merchants"
When Borders liquidated their assets, they sold off the merchandise, the chairs, bookshelves, and even its list of email subscribers to the highest bidder. Eeek
Former Borders subscribers were informed of that fact in an email from the CEO of competitor Barnes and Noble.

Borders' old privacy policy stated that they would never do that -
we will only disclose your email address or other personal information to third parties if you expressly consent to such disclosure....and not rent or sell your information to third parties.”

But Borders amended the language of its policy in 2007 to include -
Circumstances may arise where for strategic or other business reasons, Borders decides to sell, buy, merge or otherwise reorganize its own or other businesses… In the event that Borders or all of its assets are acquired in such a transaction, customer information would be one of the transferred assets.

Do you think this is acceptable practice? Subscribers are, at least, being given the opportunity (2 weeks) to opt out and be removed from the B&N list.

The Federal Trade Commission argued that this provision only applied to situations in which Borders was acquired by another entity and continued operating as a retailer – not a liquidation of assets, as was the case.

Customers who miss out on the notification would by default have their information – including their name, address and DVD purchase history – transferred over to the Barnes & Noble database.


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    Posted by pablos17 on October 13, 2011 [reply] 0 0
    B&N has my info anyway, but it would have been nice of Borders to alert me of this before it happened.
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    Posted by orangearrows on October 13, 2011 [reply] 0 0
    Before they did amended their policy they should have informed all customers of it. If they did, they are good. If not, then I smell trouble. But anyways , they go not money.
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    Posted by jack69darin on October 13, 2011 [reply] 0 0
    Does it matter? I know I have an email address for coupouns, facebook, etc! And if they they spam you, block it!
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    Posted by BeckaKnows on October 13, 2011 [reply] 0 0
    I don't see this as that big a deal. It does seem shady, and most places say they won't sell this info, but it happens.

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