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HouTex
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Diaper Wars: Pampers vs Huggies

submitted on July 26, 2010 by HouTex in "Products / Gadgets"
Did you know that by the time the average American child is potty trained, parents will have shelled out upwards of $2,000 on diapers? That's more than $27 billion spent on disposables nationwide each year. Eeek

Diaper companies spend millions of dollars every year to design the thinnest and most absorbent product, trying to gain loyal customers along the way. This is the subject for ABC's NightLine tonight. http://abcnews.go.com/Nightlin.....355&page=1

Diaper wars between Pampers (Proctor & Gamble) and Huggies (Kimberly Clark) have been raging since the early 1960's. That's almost 50 years! Things intensified recently with Huggies' launch of a limited edition diaper that looks like blue jeans. http://www.buxr.com/topic/baby.....pers_2847/
http://www.buxr.com/topic/deni.....gies_3121/
After their commercial was aired, Huggies said their sales skyrocketed upwards by 15 percent, almost overnight. Pampers quickly fought back, releasing special Cynthia Rowley designer diapers at Target in 11 colorful styles for boys and girls. http://www.luxist.com/2010/06/.....r-diapers/ The collection will be available in pastel designs including madras, stripes and printed ruffles.

What every diaper company believes is that if they can get mom excited about about a new product, she'll switch brands. But that's no easy task because diapers buyers are extremely brand loyal, starting from day one. Studies show that if a mother is given a particular brand in the hospital, she is likely to use that brand for as long as her baby is in diapers. So, both companies regularly sell their diapers to hospitals at a discount, hoping to hook customers early. Pampers claims it has contracts with about 95 percent of hospitals.
1. What brand of diapers do you buy?
 Pampers
 Huggies
 Other
2. Do you choose a diaper based on....
 Price?
 Advertising?
 Personal recommendation?
 or See Results 

     

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  Comments
  • 71314
    YanBz
    admin
    Posted by YanBz on July 27, 2010
    [reply] 4 0
    When my first kid was diaper age, we tried a small pack of Huggies and Pampers and chose what fit better. We just stuck to the brand with our second child (I guess we were lazy experimenting)
  • 71323
    lootango
    professor
    11 9 1
    Posted by lootango on July 27, 2010
    [reply] 3 0
    We tried Pampers, Huggies, Luvs and Store Brand trying to find the best fit for our son. So far, Pampers are the only ones that really work for him.
  • 71325
    WhattaDealBlog
    professor
    1
    1
    Posted by WhattaDealBlog on July 27, 2010
    [reply] 2 0
    We have used Huggies, then switched to store brand, then to Luvs, which is what we are at now. Luvs is made by Procter & Gamble the same as Pampers.
  • 71364
    mooncow728
    professor
    1 1
    12 6 1
    Posted by mooncow728 on July 27, 2010
    [reply] 5 0
    I use Luvs and also a generic brand distributed by Supervalu. I used Pampers when my oldest was a baby but learned quick that the expensive diapers weren't worth it. I love that you can go onto Luv's website and sign up and they will send you $2.50 off any size Luvs coupons in the mail. It makes the diapers run between $4 and $5 for the small pack.
      71371
    • WhattaDealBlog
      professor
      1
      1
      Posted by WhattaDealBlog on July 27, 2010
      [reply] 5 0
      Its 2 $2.50 off coupons. And you can do it multiple times. Each time we go online looking for coupons before we go to the store, we order more coupons.
    • 71396
    • mooncow728
      professor
      1 1
      12 6 1
      Posted by mooncow728 on July 27, 2010
      [reply] 3 0
      They keep mailing them to me every 1-2 months too. My husband and I are both signed up so we get doubles everytime they mail us. Once in a while they make a typo on my name and so they send us a 3rd sheet with the typo too. Big Grin

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