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Deceptive advertising costs Reebok $25 Million loss

submitted on September 28, 2011 by laaya in "Stores / Merchants", last updated on October 4, 2011 by HouTex
Federal Trade Commission said Wednesday Reebok International Ltd., to pay $25 million in customer refunds and settle civil charges with the FTC for wrongfully claiming that its "toning shoes" could work better than normal footwear to whip muscles into shape and also Toning shoe sales peaked in 2010 with sales close to $1 billion

More info at

Consumers who bought Reebok toning shoes or toning apparel can submit a claim at:

  • 126692
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    Posted by orangearrows on September 29, 2011 [reply] 0 0
    Wonder how much is the return per customer.
    • HouTex
      Posted by HouTex on September 29, 2011
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      Could be around $50 a pair for shoes. I was surprised to see that they will accept online requests for multiple purchases of shoes and other eligible apparel, up to a $200 rebate. Eeek
      For rebates over $200, they will require proof of purchase.

      Payment amounts to eligible consumers will vary depending upon, among other factors, the product(s) purchased and the number and amounts claimed by all eligible consumers. The amount could be more (up to double), the same, or less than $50 for each pair of Eligible Shoes, $40 for each EasyTone Capri and EasyTone Pants, and $25 for each EasyTone Sleeveless Shirt, EasyTone Long Bra Top and EasyTone Short Sleeve Top.

      Please note: If you submit a refund request where the amount sought exceeds $200.00, you may be asked to provide proof of purchase to validate your request. If the total amount of all refund requests submitted by all consumers eligible to receive a refund exceeds the total available relief, you may be asked for proof of purchase to validate your refund request. If asked, you must provide proof of purchase or your refund request will be reduced or denied and you may not appeal the reduction or denial.
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    Posted by orangearrows on September 29, 2011 [reply] 0 0
    This is what we paid for it.
    Order Subtotal


    Estimated Sales Tax


    Shipping and Handling Charges


    Order Total


    Payment Method(s) Used:


    GUess am getting $100 back Big Grin
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    Posted by BeckaKnows on October 4, 2011
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    This is why I never buy into the gimmicks...
  • 127493
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    Posted by siggy38 on October 9, 2011, merged on October 9, 2011 by HouTex [reply] 0 0

    If you bought the Reebok EasyTone or RunTone Shoes or Apparel you may be eligible eligible for a refund.

    The Federal Trade Commission, the nation’s consumer protection agency, charged Reebok with making claims about EasyTone and RunTone shoes that the company couldn’t support. According to the FTC, Reebok claimed that using these products would strengthen and tone leg and butt muscles.

    To settle the case, Reebok has agreed to pay $25 million for refunds to people who bought Reebok toning shoes or apparel.

    More information is available on the FTC's Reebok Hotline at 202-326-2852.

    Read more here:
    Press Release:
    Submit online claim here:

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