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Coupon Usage is Up; Now It's "New Normal" Behavior

submitted on October 7, 2010 by HouTex in "Coupons / Coupon Codes"
I guess we are becoming coupon addicts!
Did you take the Buxr poll?
Here's a summary of the results of another recent poll, you can read more details from the link at the bottom of this topic.

* Consumer awareness of online coupon sites has increased significantly --- 89% of adults now know about online coupon sites.

* As Americans become more coupon-savvy, they are less likely to settle for paying retail. This year 34 percent of online adults say that they would opt to go to a different store and/or wait for a coupon.

* Coupons have also become more universal. Previously considered women's domain, coupon usage has begun to close the gap between genders, with more men jumping on the coupon bandwagon than in previous years.

* Regardless of whether the economy rebounds or suffers a double dip recession, coupon usage has become the "new normal" and the behavior is here to stay. Couponing began as a need and has now evolved into a way of life.

* This year's survey took a look at grocery coupons for the first time, finding that the overwhelming majority of online shoppers -- 87 percent of men and 93 percent of women -- have used coupons for grocery purchases.
While 33 percent of these adults reported that they use coupon websites to find grocery coupons, nearly seven in 10 (69%) still use newspapers, as well as postal mail (50%), on or inside product packages (43%), in-store displays (42%), with/on the back of receipts (30%), in emails (28%), in magazines (25%), on manufacturer or retailer websites (24%), with a retailer club card (15%) and/or on social networks (4%).

This Harris Interactive online poll was commissioned by RetailMeNot and conducted August 19-23, 2010 among 2,340 online adults ages 18 and older, of whom 1,925 are online shoppers. (This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.)


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