Rixty and Coinstar are going to run a month-long promotion aimed at getting a broader audience to use Facebook’s new virtual currency.
Rixty lets you get virtual currency when you go to the grocery store and pour your coins into the Coinstar machines, which normally dispense cash or store credit. You can take that virtual currency and spend it on virtual goods in an online game. It’s a great way to enable people who don’t have credit cards to spend money in online games. Rixty helps expand the reach of social games to the “unbanked” or people who prefer not to use credit cards.