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Children not old enough to read know and understand corporate logos
The study, which involved 38 Australian preschool children ages 3 to nearly 5 years old, found that while the children were not yet able to read, they often knew exactly which logo corresponded with which brand. Certain logos -- including those for fast food chains (McDonald's), entertainment companies (Disney, the parent company of ABC News, and Warner Brothers) and cars (Toyota) -- proved especially recognizable. Others, including those for clothing (Nike) and personal care (Kleenex), fared considerably worse. (No children in the study recognized the Kleenex logo. Kleenex spokesman Joey Mooring said he was unfamiliar with the study but added that Kleenex's "primary consumer demographic" is "moms.")
The researchers were especially surprised to find children identifying brands whose marketing doesn't appear to target kids, including Toyota, which was recognized by 80 percent of the study's participants, and Shell, which was recognized by nearly 53 percent.
Its sad to say, but I totally understand this. I mean how many times do you see a logo or hear a commercial during the day?
I mean they have commercials, billboards, stores/products, in show or cartoon placements, and even now those mini ads on the corners during actual shows. And lets not even mention all the sponserships these companies due for