This news is really true, but it sure feels like sales hype and they're saying there's "no need to panic." Normally only about 15% of shoppers buy large fresh turkeys for Thanksgiving. Butterball says there will only be half the number of fresh turkeys over 16 pounds available this year, and of course there are other brands to buy. The usual number of Butterball frozen turkeys under 16 pounds are still available, and that takes care of 85% of sales.
If you have any turkey-related questions, their annual Talk-Line is open November and December at 1-800-Butterball. After more than 30 years, they've added Spanish-speaking experts and the first male Talk-Line expert. There are also tips posted at http://www.butterball.com/how-tos