Scope (?):  All Topics
1 2 1
Hot or Not?

Burger King apologises to Hindus for offensive add

submitted on July 10, 2009 by chinnam in "Member's Lounge"
Washington, July 9 (IANS) Global fast food chain Burger King has apologised to Hindus for running an advertisement in Spain that showed an Indian goddess with a 'forbidden' Whopper burger.
The advertisement had a picture of Lakshmi, the goddess of wealth, about to eat a beef burger. The goddess and the burger were placed under a slogan claiming 'La merienda es sagrada' (The snack is sacred).
The fast food chain quickly withdrew the advertisement from its stores in Spain after Hindus across the world complained over the denigration of their religion.
The depiction of Lakshmi in the ad for 'Texican Whopper' has provoked widespread anger with its suggestion that a Hindu deity eats beef.
Burger King withdrew the posters and issued an apology after Hindu leaders condemned the chain for its insensitivity.
'We are apologising because it wasn't our intent to offend anyone,' said spokesperson Denise T. Wilson.

'Burger King Corp values and respects all of its guests as well as the communities we serve. This in-store advertisement was running to support only local promotion for three restaurants in Spain and was not intended to offend anyone.

'Out of respect for the Hindu community, the limited-time advertisement has been removed from the restaurants,' she added.

Earlier this year, Burger King offended Mexican officials with another advertisement for the 'Texican Whopper' which depicted a dwarf dressed as a wrestler draped in the Mexican flag.

  • 31362
    2 4 6
    10 8 2
    Posted by pablos17 on July 10, 2009 [reply] 0 0
    They really need to hire a new marketing firm -how offensive. Also, the "King" plastic looking character really creeps me out.
  • 31456
    Posted by Leighbra on July 10, 2009 [reply] 0 0
    One bad and possibly offensive ad gets them more attention than 10 great ads.

    Subway runs into the same problem, the companies they hire for their over-seas marketing are always getting them into trouble. Who woulda thought that a fat Statue of Liberty would tick off Americans?

Leave a Comment (members Sign in to comment)


E-Mail (will not be published)

2 x 3 = ?


'Mr Green''Neutral''Twisted''Arrow''Eek''Smile''Confused''Cool''Evil''Big Grin''Idea''Red Face'



Browse by tags