Beware of Webloyalty, Affinion, and Vertrue scam

Vertrue, Webloyalty, and Affinion generated more than $1.4 billion by "misleading" Web shoppers

http://news.cnet.com/8301-1023_3-10399880-93.html

For years, Web shoppers have complained that they were signed up to some Web loyalty program without their knowledge and were charged fees until they discovered the problem and complained. Some paid fees for years.

The government says the investigation shows that Webloyalty, Affinion, and Vertrue "trick" consumers into entering their e-mail address just before they complete purchases at sites such as Orbitz, Priceline.com, Buy.com, 1-800 Flowers, Continental Airlines, Fandango, and Classmates.com. A Web ad, which many consumers say appears to be from the retailer, offers them cash back or coupon if they key in their e-mail address.

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