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Best Buy faces Class Action Suit for conspiring to avoid price matching

submitted on March 22, 2009 by MrCheap in "Stores / Merchants"
According to the ruling, the plaintiff alleges, “Best Buy uses false and deceptive trade practices in advertising and applying the company’s well-known “price match guarantee” policy. Best Buy tells the consuming public it will match a competitor’s lower price on any item purchased it the store.” Plaintiff alleges that Best Buy uses its “price match guarantee policy as a ploy, to lure unsuspecting consumers into its stores and to induce them to purchase its merchandise, while allegedly having an undisclosed “Anti-Price Matching Policy,” pursuant to which employees aggressively deny customers’ legitimate price match requests.”

Among the major revelations listed from evidence within the decision based on internal BB documents, depositions of current BB employees and declarations by two former BB employees are the following allegations:

· Best Buy had an undisclosed Anti-Price Matching Policy

· Corporate headquarters disseminated the anti-price matching policy to regional managers, store managers, assistant managers, and necessary store personnel

· Best Buy taught its employees how to deny price match requests in its training facilities in New York

· Best Buy provided financial bonuses based, in part, on denying proper price match requests

· Best Buy denied more than 100 proper price match requests per store per week.

  • 19028
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    Posted by overaged on March 22, 2009 [reply] 0 0
    I think this was a NY problem.
    I've only PM'ed once at best buy a few years back here in Cali and had no problem. I just wish they PM'ed like Sears does and gave extra 10% if their price was higher than the competition.
  • 19045
    Posted by JackBauer on March 23, 2009 [reply] 0 0
    I just recently price matched at BB. They were selling a Samsung TV for $1899 (which is now $2,099) and they price matched 6th Ave who was selling the TV for $1499.
    • MikeG
      Posted by MikeG on March 23, 2009 [reply] 0 0
      Nice job on the $400 off!
    • 19095
    • JackBauer
      Posted by JackBauer on March 23, 2009 [reply] 0 0
      most people would have just bought from 6th Ave, but I wanted my reward zone points.
    • 19097
    • MikeG
      Posted by MikeG on March 23, 2009 [reply] 0 0
      Most people would've just bought at Best Buy Wink
  • 19098
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    Posted by Solstice on March 23, 2009
    [reply] 0 1
    I used to play Circuit City off them all the time and never had an issue or denial.

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