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Best Buy faces Class Action Suit for conspiring to avoid price matching
According to the ruling, the plaintiff alleges, “Best Buy uses false and deceptive trade practices in advertising and applying the company’s well-known “price match guarantee” policy. Best Buy tells the consuming public it will match a competitor’s lower price on any item purchased it the store.” Plaintiff alleges that Best Buy uses its “price match guarantee policy as a ploy, to lure unsuspecting consumers into its stores and to induce them to purchase its merchandise, while allegedly having an undisclosed “Anti-Price Matching Policy,” pursuant to which employees aggressively deny customers’ legitimate price match requests.”
Among the major revelations listed from evidence within the decision based on internal BB documents, depositions of current BB employees and declarations by two former BB employees are the following allegations:
· Best Buy had an undisclosed Anti-Price Matching Policy
· Corporate headquarters disseminated the anti-price matching policy to regional managers, store managers, assistant managers, and necessary store personnel
· Best Buy taught its employees how to deny price match requests in its training facilities in New York
· Best Buy provided financial bonuses based, in part, on denying proper price match requests
· Best Buy denied more than 100 proper price match requests per store per week.