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Barnes & Noble Nook e-Reader Now in Color

submitted on October 27, 2010 by pablos17 in "Products / Gadgets"
No more dull and boring black and white screen to stare at.

Barnes & Noble just announced its new Nook e-reader-and as rumored, the big news is that it has a color screen. No, it's not some bleeding-edge color electronic ink: The $249 Nookcolor uses an IPS LCD, the same type of screen used by the iPad, but in a 7? size. Like the original Nook, it runs Android, and B&N says it will run for eight hours on a charge.

Barnes & Noble is calling the Nookcolor a "reader's tablet," cleverly splitting the difference between Kindle-style e-readers and iPad-esque tablets. It'll only succeed if it's good, but its positioning seems distinct and comprehensible-unlike a Kindle, it has a color touchscreen, and it's much more portable and affordable than an iPad.

That doesn't make it the ideal device, of course-it can't compete with the Kindle's battery life or the iPad's third-party app riches. (I can't tell from B&N's site if the device can run stock Android apps, but I'd tend to doubt it.)

The Nookcolor is supposed to start shipping around November 19th; more thoughts to come.

  • 85079
    Posted by arzkar on October 27, 2010
    [reply] 3 0
    Cool, I like it Big Grin
  • 85085
    11 9 1
    Posted by lootango on October 27, 2010
    [reply] 3 0
    That is pretty nice... I'd like to play around with one for a while to compare differences with the Kindle.
  • 85087
    Posted by YanBz on October 27, 2010
    [reply] 2 0
    This is the first Android based tablet that I see offered in retail. I wonder if it comes with access to the app marketplace.
  • 85089
    3 1
    Posted by vectra5 on October 27, 2010
    [reply] 1 0
    sounds appealing!
  • 86167
    Posted by YanBz on November 4, 2010 [reply] 0 0
    Techcrunch is not happy about the switch.

    It was the wrong move for Barnes & Noble to change horses mid-race. The only thing e-readers (and this is supposed to be an e-reader, make no mistake) have as a defense against the tablet onslaught is their superior (and rapidly improving) e-ink displays
  • 86652
    Posted by YanBz on November 8, 2010 [reply] 0 0
    Apparently, E Ink already makes color displays however the picture quality is not that great and is the reason why Amazon and Sony are not adopting it for their readers

    ...the new color E Ink display, while an important technological breakthrough, is not as sharp and colorful as LCD. Unlike an LCD screen, the colors are muted, as if one were looking at a faded color photograph. In addition, E Ink cannot handle full-motion video. At best, it can show simple animations.


    To create the color image, E Ink uses its standard black-and-white display overlaid with a color filter. As a result, battery life is the same as its black-and-white cousins, measured in weeks rather than hours, as with the iPad. The color model from Hanvon can be easily read in bright light, although the color filter does reduce the brightness.

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