Several reports provide food for thought and discussion -
BusinessWeek magazine reported that Apple is in talks with Microsoft to make Bing the default search engine on the iPhone instead of Google. Apparently the talks have been under way for weeks and reflect the growing rivalry between Apple and Google, which is currently the default search engine on the iPhone.
Google is the overwhelming Web search leader with a 65.7 percent share of the US search market in December compared with just 10.7 percent for Bing, according to tracking firm comScore. But the majority of search traffic still comes from desktop and laptop computers, and Google is moving aggressively into the mobile space with an ever-expanding list of devices running the company's Android platform.
Some believe that Apple has an ongoing project looking at building its own search engine. Is it possible that Apple may be using Microsoft to slow down Google, while developing its own Google-killer?