Not sure if this is a new service, but I just heard of it.
Send and receive money with Amazon's Web pay.
What is Amazon WebPay?
Amazon WebPay allows users to send, receive, and request money from other users from the Amazon Payments website
Who can I send money to?
You can send money to any recipient with an email address, mobile phone number, or alias
Is there a fee for using Amazon WebPay?
No, there is no charge to send money using Amazon WebPay.