According to their press release, Amazon's Kindle has become the most gifted item in the company's history, with Kindle books outselling physical books for the first time ever on Christmas Day.
Did anybody get one? How do you like it?
Amazon.com announced the important milestone but didn't release any specific figures. They did, though, reveal that on its peak business day - December 14 - customers ordered over 9.5 million items worldwide; a record-breaking 110 items per second.
The Kindle dominates the e-book market, with 65% of the market share, while Sony's E-Reader is second with 35%. The Kindle's store now includes over 390,000 books and the largest selection of New York Times best sellers and new releases.
This trend hints at a significantly quicker transition to pure downloads for books than for music or movies, where CDs are still the majority of sales even if their share continues to shrink. It comes almost exactly a month before a rumored Apple event where the iPhone maker could release a 7-inch or larger tablet that could have specially optimized digital books and magazines.