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Amazon buying Diapers.com and Soap.com for $540 mln

submitted on November 8, 2010 by midget in "Stores / Merchants", last updated on March 26, 2011 by YanBz
http://www.ibtimes.com/article.....merger.htm

Amazon.com, the online retail giant, is close to an agreement to buy Quidsi Inc, the parent company of Diapers.com and Soap.com, Bloomberg said in a report, citing people familiar with the matter.

The $540-million deal is expected to be announced as early as today, the report said.


The deal would be the latest in a string of 'exclusive markets' deal for Amazon, which initially began as an online bookstore and later expanded its offerings to include DVDs, CDs and other music, movie and gaming paraphernalia.
        

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  • 86632
    pablos17
    deity
    2 4 6
    10 8 2
    Posted by pablos17 on November 8, 2010
    [reply] 5 0
    Not a surprise as Amazon has already stolen my business with the amazing savings possible with Amazon Mom, Subscribe & Save, and 20% off coupons I've been able to find in Parenting / Parents magazines. The last box of 140 count diapers I purchased only cost $18.99.
  • 86653
    YanBz
    admin
    Posted by YanBz on November 8, 2010
    [reply] 6 0
    Is it a sign Amazon has too much cash at hand? Zappos, Woot and now Diapers.com... Amazon keeps these companies independent after the acquisition. Why even bother? Confused
      86655
    • YanBz
      admin
      Posted by YanBz on November 8, 2010
      [reply] 7 0
      I think I found the answer:

      In so doing, the giant online retailer looks set to fend off its most convincing challenger in years. Buying Diapers.com’s operator will keep it away from Walmart, which was reportedly interested — arguably worth the price by itself.


      http://venturebeat.com/2010/11.....com-taxes/
  • 86658
    lootango
    professor
    11 9 1
    Posted by lootango on November 8, 2010
    [reply] 4 0
    I use Diapers.com for all my son's diapers (and toys, food, etc, etc) and love that I can pay with paypal. I can't use paypal with Amazon. Hopefully nothing will change to Diapers.com.
      86677
    • pablos17
      deity
      2 4 6
      10 8 2
      Posted by pablos17 on November 8, 2010
      [reply] 4 0
      I don't think that the savings can really be beat with Amazon though. Might be worth skipping the Paypal convenience. As I stated earlier, I saved a lot on my last order. Paid only 18.99 for diapers that were priced at about $40.
    • 86694
    • lootango
      professor
      11 9 1
      Posted by lootango on November 8, 2010
      [reply] 2 0
      Yeah, you're right... that's pretty impressive!
  • 108867
    YanBz
    admin
    Posted by YanBz on March 26, 2011 [reply] 0 0
    Another recent article about the purchase (thanks to orangearrows for the heads up)

    http://www.walletpop.com/2011/.....-soap-com/

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