The main reason for buying generic products -- saving money -- is simple enough. But there's also the satisfaction of not giving in to the marketing hype and buying something just because a company promotes it everywhere.
The generic labels may not be as fancy as the brand-name products, and the taste of generic items, such as soda, may not appeal to you depending on your tastebuds, but it's worth trying generic brands to see if you like them. The savings can add up over a lifetime, as a savings calculator can quickly show you. And if the savings isn't enough, or the brand name is much better than the generic, you can always go back to the branded product. You can even buy popular brands from the past.
But remember the power of brands. Since the same manufacturer of a brand-name product often makes the generic product with the same ingredients, what the company selling the branded item is selling is the perception of something better. Consumers don't buy generic products because they think it makes them look bad, said Jason Gurwin, CEO of Pushpins, a mobile coupon company.
"People don't buy generic because it's a reflection on their personal wealth and it's a reflection on their personal taste," Gurwin told WalletPop in a telephone interview.
If you're ready to put that feeling aside, or at least fill that old bottle of expensive olive oil with a cheaper generic brand, here are 10 products you should always buy generic because they're just as good as the branded items and will save you plenty of cash
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